How We Drove 1,200+ Signups & Went Viral Using TikTok
What happens when a bold idea meets consistent content?
7 Point Productions teamed up with Basic Ball Group to promote “Rule The Field 2025” — a grassroots football trial event.
A Proven Partnership with a Bold New Goal
Michal and Ryan have worked together for over two years, collaborating on annual football events where Michal previously focused on capturing behind-the-scenes documentaries. But for “Rule The Field 2025,” they set their sights higher — teaming up not just to document, but to drive real growth. With an ambitious goal of 1,000 signups, Michal brought video marketing strategy into the spotlight, helping shape content, ads, and a nationwide campaign that delivered record-breaking results.
To promote “Rule The Field 2025,” we launched a focused, five-step marketing roadmap designed to drive signups and build nationwide awareness. We began by building a high-converting landing page with a video sales letter (VSL), followed by the creation of compelling ads to attract attention. Month one focused on testing TikTok content to identify what resonated, while month two doubled down on proven formats and included paid ad campaigns. Finally, we took the campaign on the road — distributing flyers and tickets across major UK cities to connect with communities in person.
Our 2-Month Campaign Strategy
The Results
Results That Speak for Themselves
The “Rule The Field 2025” campaign exceeded expectations — generating over 1 million views across TikTok, driving 1,200+ player signups (surpassing the original 1,000 goal), and boosting Ryan’s TikTok following from 5K to 12K in just two months. More than 56% of attendees discovered the event through TikTok, proving the strength of a strategic content and paid ad approach. From consistent daily content to nationwide grassroots promotion, the campaign turned digital attention into real-world impact.